What is Network Marketing?

It is a shame that people who claim to be doing network marketing forget the ‘networking’ aspect and therefore should just call it ‘marketing’.  The usual strategy employed by ‘network marketers’ begins with leads generation of some sort, whether by purchase or leads capture devices, and then contacting the leads via telephone and/or email. 

If the prospect becomes a customer, then they would be directed to a site where there is ‘canned’ documentation, FAQs, resources, etc. The more sophisticated program sites might have teleconferences, webinars or forums where to some degree there would be ‘networking’ within the company for management and membership.

The best definition of ‘networking’ however is ‘to be known without having an agenda’.  This would then be in reverse order to the usual techniques used in network marketing.  The leads would be generated from sites where people are having conversations interactively and establishing relationships prior to trying to sell anybody anything.  If someone is interested in getting more information or buying something, they would request it and be contacted privately.

With the advent of social networks becoming popular in the recent past, it seems as though the latter model is coming to fruition.  It was about time, too, as thanks to miscreant trolls and spammers on the Internet, everyone is being inundated with unwanted, unsolicited advertising. This creates chaos and disrupts a productive environment in which business is conducted in an orderly way.
It seems even when a company swears that they will not share your information with anyone, somehow you begin to get spammed as soon as you sign up for a program. Not clear if the systems are hacked or how email addresses and phone numbers begin to be abused by 3rd parties.  Surely this is not the ‘network’ anybody legitimate envisioned.

The result of the pitfalls surrounding email is that people are becoming immune to anything sent via email.  The easiest way to navigate a flooded inbox is just to delete everything without even looking at it.  Even the companies that we do sign up for can be abusive in that they will send something every single day to hound you to ‘upgrade now’.  After a while, again, the only way to deal with it is to ignore it or delete it.  This can’t be conducive to sales in the network marketing environment.

One Potato, Two Potato, Three Potato, Four-Which Network Marketing Opportunity Is Right For You?

The Internet is filled with a variety of opportunities for one to earn money and work from their homes.  This is what makes it difficult for so many people.  However, if you are looking for a business that will allow you to make money, be your own boss, and enjoy what you are doing, you should consider a network marketing opportunity.  But, this still leaves you with the dilemma of which one you should choose.

The fact is, it is not as simple as saying, “One potato, two potato, three potato, four.”  This decision can have an effect on your life in many ways.  First of all, you have to choose something you will be happy with.  While you may believe your goal is to achieve your financial success, it means nothing if you are not happy.  The best way to choose the right network marketing opportunity is to find something that you feel passionate about.  For example, if you have always felt strongly about education, consider joining an opportunity within this niche.

You must also find concern yourself with the financial details of business.  This includes the commission structure within the company, which will actually determine how much money you could possibly make.  While you have to enjoy what you are doing, you must also be able to earn an income to support you and possibly a family, as well.   Therefore, look at the commission rates they are allowing you, as well as how many tiers are allowed in earning commissions. 

Each and every network marketing opportunity is not going to be the right one for you.  Be fastidious in your search and, not only can you start your own business, you can create one that gives you both monetary benefits  and, perhaps more important, happiness and pleasure.

The Science Behind Network Marketing

Network marketing might have had the reputation of a scam or fly-by-night operation, but this business model actually relies upon sound business techniques and science to help people make money.  This business model, according to one study, provides income for nearly thirteen million people.  The sheer number of participants alone suggests this phenomenon is no scam.  The science behind the business model provides additional legitimacy.

Network marketing businesses begin with the product line.  For a small fee, ranging from free to a couple hundred dollars, you can buy the rights to sell certain products.  These products range from cleaning agents, weight loss formulas, and financial advice.  There are all kinds of product lines available depending on the niche you want to service.  To aide in your sales pitch, look for a product line that you would use and believe in.  Personal testimony goes a long way towards closing sales.

After you have selected the products you want to sell, its time to get to work selling your wares.  Standard sales techniques apply to this business model.  Enticing the customer to ask questions, establishing the overwhelming benefit your product will bring to their live.  You will need to answer all of their questions, turning their negatives into positives for your product.  Finally, you will need to close the sale and add additional incentives to turn any last minute buyer’s remorse into excitement for bonus advantages. 

After you have established you own sales pitch and routine, you can begin to think about growing your sales stream.  Recruit other people you feel would make good salespeople.  When you recruit new people to your business branch, you make a percentage of all of their sales, too!  You can make even more money simply by helping another person start a really successful business.  This money is residual, and continues to come in even on your days off.

These simple mechanisms provide the science behind network marketing.