Should You Mail Information to Prospects?

When should you send out information about your network marketing business by regular postal mail? As much as we would like for people to visit our web site and sign up online without requesting information in the mail, it doesn’t always work like that.

To help keep expenses of operating your business reasonable, and avoid wasting time, it helps to qualify your prospects first before sending out information packages.

The problem is, there are a lot of tire kickers and dreamers who request information with little intention of really doing anything. They will often visit dozens of sites and ask for free details by mail where offered, I guess with the hope that maybe (someday) something magic will arrive that will make them rich. I’m not sure what all goes on in their mind, but you can waste a lot of time chasing these folks.

In general, here is how I decide who to send information to. You might want to do something similar – whatever you feel comfortable with.

If someone submits a form from my web site, or sends an email asking me to mail printed information, I look to see if they provided a phone number. If they did, I call them and briefly introduce myself and try to find out a bit about them and why they are interested in a home business. I don’t make this a long, detailed interview – just a fairly short conversation.

If they answer the phone (or call me back if I have to leave a message), and sound interested, I will send out information.

If I have no phone number, I send an email. In this email, I politely explain that I will be happy to mail information, but need a valid phone number. If they respond, I give them a quick call and go from there.

A great benefit of using this approach – you set yourself apart from most of the other people out there promoting network marketing opportunities on the Internet! Very few will actually make phone calls to their prospects – which is to your advantage.

Not everyone who doesn’t leave a phone number is a bad prospect. Some people are simply afraid of being given a sales pitch and they want to avoid that. Use discretion – if someone sends an email or fills in a form with lots of detailed information about what they are looking for and why, it might be a good idea to mail them something even if they don’t provide a phone number initially.

I’m talking more about people who do basically one of two things:

fill in a form with minimum details (name, address, no comments, nothing else)

send an email that reads something like “I’m interested, please mail info” along with an address, nothing else

Just use good judgment, and do your best to make genuine contact with prospects before you go to the trouble of mailing out information. You can always send them an electronic version of your brochure, or other information information about your network marketing business, quickly and for free.