Watch Out for Downline Builder Programs

In the world of network marketing and MLM, downline builder programs are still quite popular and highly promoted by some upline groups.

In a nutshell, a “downline builder program” can be defined as a system that promises to build a big part (or all) of your downline for you. You simple pay a fee to sign up, then supposedly sit back and watch as people are sponsored under you. Your actual participation will be minimal, other than paying an ongoing monthly fee for products or services.

The thing to watch out for is the promise to build your downline for you. In legitimate network marketing and MLM, nobody will build your downline for you (in such a way that you make money). In some cases, your upline might place a new associate or two under you to help you get started, but the emphasis will be on teaching you how to build your own business and make money.

Teaching network marketers how to effectively sponsor is the key to success. In no case will anybody do all the work while you sit back and collect the commission. That just doesn’t happen.

Promoters of downline building programs usually use fear of loss as the great motivator.

The first step is to sign up for free.

Then, you begin to get emails from the promoters telling you how many people have signed up after you. IF they become a paid member BEFORE you, they will go into someone else’s downline. This is how the fear of loss tactic is used. Unsuspecting people fall for the pitch, and pay up thinking they’ll have a downline of hundreds within a week.

When you see something promoted this way, using fear of loss as a big motivator, run the other way. People can and do make money in these deals, but it’s an unstable business and these setups rarely last for long.

Best bet – find a good network marketing or MLM opportunity with strong upline support, and be prepared to work. The opportunity to make real money with this business is there – if you do your homework and choose wisely.