Network Marketing – Trashing the Competition

Putting down other network marketing opportunities in an effort to make yours look good. I see this far too often.

Prospect: I’m also considering the opportunity with “another company”

Network Marketing Recruiter: “Another company”? Have you heard about all the problems they’re having? Just last week, I heard….

It’s never a good idea to talk bad about other network marketing opportunities or companies, when your purpose is to make yours look better. I’m afraid this marks anyone who uses this tactic as an amateur. Certainly, I know of network marketers who have made this a practice and achieved success despite it. This is the exception, not the rule.

Not long ago I heard an interview with a top network marketing leader. He told a story about a prospect who was considering two other opportunities as well as his. The prospect was up front about the fact that he was evaluating multiple opportunities.

As a professional, this leader’s approach was not to knock the other companies. Instead, he said something like this:

Prospect: I’m looking at Company A and B in addition to yours.

Network Marketing Leader: smiling, he said “wow, that’s good competition, going to make your decision pretty tough”.

From there, he went on to show the benefits of HIS network marketing opportunity over the other two, without one time putting the other companies down.

My point – when presenting your business to prospects, stay on the positive side of things. If they mention some other company or business they’re looking at, be careful not to trash it. Remember, your prospect is interested in the other business, and by trashing it you’re saying in effect that he is stupid and uninformed.

Be a professional – it will always pay off!