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The Best Network Marketing Leads

July 27, 2010  

The best network marketing leads are the ones that offer themselves by personally opting in through a portal. This way you can be sure they still have a pulse. Much of the time lists that you buy have been sold and resold several times and although they are advertised as ‘fresh’, can be years old. This is why so many bounce from invalid addresses, respond with surly attitude to telephone calls, give no response to eMails, and even bother to report spam complaints.

Look at the difference between someone asking you for information and inviting you to contact them, versus someone who has no idea who you are or why you are contacting them. Marketing in general is always supposed to be a positive environment with communication being productive. If you have to start a conversation with explaining how you got their private information and apologizing that they have no recollection of ever asking anyone to contact them, you are not starting out in your best light.

The best network marketing leads come from techniques that would likely involve offering something for free such as a report, newsletter or eBook (the portal). The lead initiates the contact by opting in with their name, eMail address and/or phone number. Your contact is welcomed since they personally requested it. Even more advantageous is that you have an opportunity to build a relationship of trust when you fulfill your promise to send them something. Subliminally they may feel that they owe you something and this may compel them to take action and do business with you in the future.

Another good way to get good network marketing leads is through a blog. You can start publishing content where you are discussing a topic related to what you are selling. Note this is not a blatant advertisement, but is valuable information. You want to use this opportunity to promote yourself as an expert in your field who is willing to share knowledge freely. You may invite your readers to contact you for ‘the entire article’ or the ‘whole report’, whereby you are able to get their personal information in order to do so; or you may invite them to contact you to discuss their goals.

 

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