MLM Recruiter or Sponsor - Which Are You?

Generally speaking, there are two basic types of MLM downline builders - recruiters and sponsors. Which are you?

The approach you take Read more

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Older Established Network Marketing Opportunity vs Exciting New Startup

I had a nice conversation this morning with an excellent young prospect. This gentleman had visited this blog and viewed my profile. He called Read more

Should You Approach Your MLM Warm Market?

The classic approach to getting started in MLM and network marketing advises you to hit your “warm market” in the beginning. You’re supposed to Read more

Six Tips for Calling Your MLM Leads with Confidence and No Fear

Your MLM leads are the life of your network marketing business. Your leads are the fuel that takes Read more

How to Write Killer Headlines for Your Network Marketing Opportunity Articles

Are you writing and submitting articles to help promote your network marketing opportunity? If not, writing articles is a very effective way to promote yourself and your business. We’ll talk more about that later. If you’re writing articles now, you know a really great headline will encourage people to read it.

I’ve put together some resources that will help you write better headlines for your articles. Be careful to note the distinction between a great, catchy headline and hype. You want to get attention, but not at the expense of coming across as a “bizop peddler”. Aim for something professional, but eye-catching.

Five Common Headline Mistakes and How to Avoid Them

writing a great headline means crafting an enticing invitation to a prospective reader. it’s not the whole story, nor is it an attempt to convince anyone to do anything other than to keep reading. that being said, it seems you can’t …

Are You Writing Headlines That Sell? Stop!

Focus all your headline-writing efforts on getting the readers attention and holding it. The remainder of your copy should do the rest and get the reader to take the desired action, but only if they actually read! …

5 Tips For Writing Headlines That Work

If your headline is communicating clearly, it’s pretty likely you’re using basic keywords that summarize your article. For more on writing headlines that work check out usability guru Jakob Nielsen and the copy writing expert Copyblogger.

15 Remarkable Resources to Create Killer Headlines

Headline writing: How to write web headlines that catch search engine spiders - newmediabytes.com. Writing Headlines for Regular Readers, Search Engines, and Social Media -copyblogger.com. Easy Ways to Create Eye catching …

Getting MLM Leads - How to Use Free Traffic Exchanges Effectively

If you are looking for inexpensive ways to find leads for your MLM business, traffic exchanges are one way to go. You can get MLM leads this way, if you understand how the exchanges work.

Free traffic exchanges work like this. You sign up and spend time surfing and viewing web pages belonging to other members. You typically have to wait 20-30 seconds on each page, then you can click through to visit another member’s page. By doing this over and over, you build up credits. These credits will be used to display your own web page to other surfers.

One example of a good traffic exchange is Trafficswarm. While there are other good exchanges, I have had the best luck getting good MLM leads on this one.

The thing to remember is why people are using free traffic exchanges in the first place. They are clicking and viewing all those pages so that other people will see theirs. The average surfer isn’t looking for a new MLM or income opportunity, they are trying to promote the one they are in.

The good news is that people doing this are interested in making money. However, if you send them to the typical opportunity site with lots of text and details, they probably won’t pay much attention to it. Their main interest is passing time and clicking again as soon as possible.

However, it is quite possible to get their attention and interest, but you have to do it fast. Lots of people are trying to get MLM leads using the traffic exchanges.

The secret to getting MLM leads using traffic exchanges:

• create a small page with a short and powerful message, along with a form to submit their email address so they can join your mailing list. You will need to offer something of value, like a free report about making money online. Something that looks really interesting.
• understand that your whole objective is to get their name and contact information, so you can get in touch with them later about your opportunity. You are NOT trying to sell them on anything at this point, all you want is permission to contact them later.

Keep this attitude in mind, and create something compelling enough for them to take a few seconds to sign up. After that, you can send out information about your opportunity or whatever you want.

I use Aweber to manage my mailing list. You can set up a series of messages to go out at regular intervals, or send something to all your MLM leads at any time.

Sign up for Trafficswarm and give it a try. It’s free, and once inside there are excellent tips on how to write compelling headlines and ads.

Viral Video Clip - Spread This Around and Have Fun Promoting Your MLM Business

I thought I’d take a fun break today and share this neat video clip I found. Notice that I set it up to promote my network marketing site, but you can use it to promote your home based business or whatever you want.

You can send this to your friends with their name inserted and enjoy the reactions.

At the end you’ll see something cool you can use to personalize this clip and make it spread like wildfire! Just customize the email you send with a little advertisement or a link to your home business web site to make it work.

Here is the link:

Network Marketing Now in the News

 
Here are a few other things you might enjoy.

Top 3 Video Social Marketing Sites For Launching An MLM Video … - Although YouTube and MySpace are far the most famous, they are also the worst for trying to attract solid traffic to your site; However if you do make funny videos, sites like MySpace and YouTube may be what you are looking for. …

Todd Falcone’s Hilarious MLM Video - This too funny! We all need to lighten up and have fun! In all seriousness if you want to get some of the best training in the Network Marketing industry then Todd Falcone is one of the best.

Can Viral Marketing Be Funny? - Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh. They are a lot more likely to hit the forward …

Did You Make Your MLM Chicken List?

When you first started your MLM business, were you urged to make a list of 100, maybe 200 prospects to present your new business to? You may have been told to include everyone you know, and you may have received a list of dozens of occupations to help jog your memory. Who do you know that’s a teacher? A store clerk? And so forth.

You were advised to also include people on your “chicken list.” Your chicken list might be people you know who are very successful and make a lot of money. Lawyers, doctors, and other highly-paid professionals are good examples. It is called the chicken list because these are people you might not ordinarily approach. They already have plenty of money and are really busy, so why would they be interested in an MLM business anyway?

The question is, did you make this “List of 100″? If not, why not?

Personally, I am not a big fan of doing this immediately after you start your MLM business. For some people, it is a great idea. For those who are really outgoing and able to handle rejection well, it can be the very best way to get started. For others, it could be a quick exit from the business. How many people will handle the inevitable rejection in the beginning like this?

I prefer to advise new MLM distributors to start out by picking a few close friends to discuss their business with. Go to people you know well and trust. These friends might not be interested in your business right now, but they can give you feedback that will help you polish your presentation and make you aware of possible questions you’ll encounter.

After presenting to a few good friends, focus on advertising and attracting prospects who are interested in a home business and ready to receive information from you. It is much easier to talk to a prospect who has contacted you with an interest. Contrast this to approaching names on the “List of 100″ - people who may or may not have any interest in building a home based income.

People talk about the “List of 100″ as your warm market. The theory is that these people should be easier to approach than cold market leads (strangers). I guess I am a bit radical in this area, but I feel that a prospect who sees my advertisement or web site and comes to ME for information is a warm lead. Warm because they are open and receptive to my presentation, not because they are an acquaintenance or friend.

I say do what you’re comfortable doing in the beginning. Once you have your business rolling and are having some success, absolutely make that list of 100 and approach those people. When approaching people who are unqualified (haven’t expressed to you an interest in building a home business), being established and already successful with your MLM business carries a lot of clout.

The Fastest Way to Build a Relationship with Your Network Marketing Prospects

In network marketing, we talk a lot about building relationships with prospects and downline team members. When someone joins our downline, we should get to know them and build a good working relationship. Building a relationship means getting to know them as friends and business associates, and caring about their success.

With prospects, however, you don’t have that much time. You may have just one opportunity to speak to them. You have to get right to the heart of the matter - in an effective way. If you don’t, they may move to the next home business opportunity and never look back. How can you approach and build a relationship with a network marketing prospect that quickly?

What Network Marketers Usually Do

When approaching a prospect for the first time, we usually have a tendency to talk about all the benefits of our opportunity. We present our wonderful products. We talk about all the great bonuses our compensation plan pays out. We point out the great vacations and luxury cruises our prospects can earn with the business. All of this is great, and certainly exciting. But is this what your prospects really want, or need, to hear?

What Network Marketing Prospects Want to Hear

The main reason that people buy anything, or start a home business, is to solve a problem or address a need in their life. Maybe the problem is a dead-end job they hate, and they want to build enough income on the side to leave the job. Perhaps the need is for money to buy a new car or boat. Whatever the reason, there is an underlying problem or need that is being addressed.

Why not point out problems that your business can solve? If you listen carefully to your prospect, they may tell you the reason they want to start a home business. If not, you can point out things that your business can help with. Make extra money to buy a new home. Pay off bills and become debt free. Provide enough extra income to take a really good vacation. Everyone has their own reasons and problems they want to solve. It is your job to listen and address these issues.

Tying it All Together

The bottom line is that prospects for your home business are really not interested in how great your company is, or the sizzle in your compensation plan. At least not in the beginning. What they want to know is HOW what you have can help solve a problem or address a need in their life.

Your objective is to listen carefully, ask them questions, and find out what their problems or needs are. Then, you can show them how your opportunity can solve those problems and address those needs. This is what they want to hear. In network marketing, this is the fastest way to build relationships with your prospects.

Using Google Adwords to Build Your MLM and Network Marketing Business

When you do a search in Google, I’m sure you’ve seen the “sponsored links” which appear to the top and right of the search results. These are short little advertisements for products and services that are related to whatever term you searched for. I have used Google Adwords many times to get leads for my network marketing business.

There are some significant advantages to advertising on Google. The big advantage is that you can reach a high percentage of all people who are searching for a given keyword. For example, if your MLM business is “Watkins”, you could set up your ads to appear when people searched for related terms. For example, “Watkins business” and “Watkins Products” would be two terms you could set up. When someone did a Google search for those terms, your ad would appear in the listing. The position of the ad (near the top, middle, or bottom of the page) would depend on how much you are willing to spend.

Advantages of Advertising with Google Adwords

• since Google is the most popular search engine, you are reaching a high percentage of all searchers

• you don’t have to spend weeks or months trying to get your web site shown in the free listings

• you can begin receiving visitors to your web site within minutes of setting up an account

• you can set a daily budget and have complete control over your expenses

Choosing the Right Keywords

Perhaps the biggest pitfall of advertising your network marketing business on Google is the potential to spend a lot of money and get little result. The key to success is selecting the proper keywords. Once you have selected the best keywords, you will tell Google how much you are willing to spend each time a prospect clicks on your ad. This is your “bid”. The amount you are willing to pay determines your position in the listings.

Hint - you normally don’t want to bid yourself to the top of the listings. Depending on the popularity of the keyword, each click could cost you several dollars. Quick way to go broke.

You want to select keywords related to your business. Think of what terms prospects for your business might search for. Then, find out which of those terms people are actually searching for, and bid on them.

Hint - focus on “long tail” keywords that are not as popular but still get searches. Using our original example, you could bid on a term like “Watkins distributors in Texas” and probably pay much less per click and still get good qualified visitors.

An excellent tool for finding popular keywords is provided free by Google. It is not necessary to spend a lot of money on fancy software to do this. You can find it here:

https://adwords.google.com/select/KeywordToolExternal

Learning More About Google Adwords

There is a lot of information online about using Google Adwords. Below is a link to a video produced by Google. While this presentation is focused on traditional businesses, the basic concepts are still applicable for network marketing and MLM businesses.

Search Advertising and Google AdWords

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