What Functions Make the Best Network Marketing Software

The best network marketing software would have several functions that work in tandem. The primary functions would be lead capture portals, an autoresponder to send automated messages, and a contact management system including POP3 email to receive mail.

Lead capture portals are very important as everything begins and ends with your prospects. You can use a number of techniques to capture leads because ideally you do not want to pay for them. Generally leads can cost from a penny to more than a dollar. In either case 1 actual prospect out of 100 leads is the norm. Not a good return on investment.

Certainly if you have an unlimited operating budget you wouldn’t mind paying hundreds of dollars to get just a few viable leads. The majority of people however, do not have this kind of money; therefore you need a way to capture leads for free and the best network marketing software would have this ability.

A typical lead capture strategy is to have a web form for people to opt-in to a free newsletter. When they give you their email address, you have their permission to send your newsletter, which can include your advertisements. This is where the autoresponder would come into play and should be set up to automatically begin sending emails when the prospect opts in.

In the event that they reply with questions, you want a function to manage the emails you will receive and then begin a correspondence with your prospect. This function is not typically part of an autoresponder, which only sends mail. Only the best network marketing software would include POP3.

A contact management system should be built in to work in tandem with your lead capture and mail systems for the most efficient operation. This system would list your leads and give you the ability to record information about them.

For example, your contact management system would automatically include the name, email address and phone number; the date you began sending them the newsletter, the date(s) they wrote to you, and when you called them. As well, it would be ideal to have a place to write your comments about the lead – what business are they in, what are their challenges, what you need to do to help them, and future appointments.